Wednesday, July 15, 2015

Want a celeb to endorse your product?

We live in a celebrity-obsessed culture, so when our favorite star is photographed with a new product, we take notice. More over, consumers are looking for validation of a product’s effectiveness, and a celebrity nod can accomplish just that. “If someone is looking at your product for the first time and haven’t heard much about it, they might be on the fence in terms of buying,” says Melissa Cassera, publicity expert at East Coast-based Cassera Communications. “But if a consumer sees that a celebrity likes your product, it can give the validation you need and can skyrocket your sales.” Not sure how to get your product into the hands of celebrities We can help.

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