Step 1 Identify appropriate celebrities

This is the most important step. Sit down and brainstorm which celebrities would most appreciate your product. If you produce baby rattles, target famous people who are pregnant or just had a child. Learn what causes celebrities are passionate. “Watch the E! Channel, read Entertainment Weekly and Peoplemagazine,” “For example, I know by reading entertainment publications that Alicia Silverstone is a huge environmental activist. If I had a 100 percent organic product, I’d put her on my list.” Also I recommend diversifying your list between A, B, C and D-list celebrities so that the further down the alphabet you go, the easier it is to reach the person—and possibly get product recognition. It’s also important to determine whom not to contact. I recommends first finding out what products the celebrity endorses, just to make sure your item isn’t a conflict of interest