Wednesday, July 15, 2015
In Summary
You can see this could be a long, complicated and costly process with no guarantee of success. We however can solve these problems for you and can get your products endorsed by famous celebrities without fail . Usually within 7 days .See the video below for more info
6. Follow up
It is good to wait at least 10 days before making a “gentle follow-up call” to the publicist. If you don’t receive your thank you note back or see a picture of the celeb wearing/using your product, call back in about a month.
“After that, leave it alone,” she says. “There will be celebrities you don’t hear back from, but just look at this as part of your marketing strategy. But if you do hear a response or see a photo, make sure to use that as a testimonial on your website, in your press materials and even in your store. You can also use it to pitch the media on your product. It is nice validation.”
5. Ship it off
When shipping your product, focus on the packaging. I suggest making the shipment beautiful (and include a hand written note), as if you were sending a loved on a special gift.
Include a self-addressed stamped envelope with a card so the celebrity can send you a thank you note.
Then make sure to use FedEx.
“When something comes from FedEx, it seems more official.
4. Place the call
Don’t just send your product—call first.
“Call the publicist and introduce yourself as someone from a specific brand; then ask them if it would be ok if you sent the celebrity a gift,” Berson says. “It is also a good idea to ask if your product conflicts with paid endorsements they may have
3. Find them
Adding to only contact a person’s publicist, not an agent (they won’t call you back).
In addition to calling, business owners can get involved in something called a Celebrity Gifting Suite. This is where several companies put their products in one room during a major event like the Oscars, Emmys, etc. celebrities will go into these suites and try out various products—with cameras shooting away.
Full disclosure: this can be mighty pricey, and there is no guarantee a star will pick up your product
Step 2 2. Choose your products
Make sure to send only your very best products—the ones you are looking to sell the most of—to a celebrity, Berson advises.
“If you send a one-off sample of an older product and a celebrity ends up talking about it or wearing it, you will create consumer demand for something that doesn’t align with your sales efforts—which is just a waste of time,”
Step 1 Identify appropriate celebrities
This is the most important step. Sit down and brainstorm which celebrities would most appreciate your product. If you produce baby rattles, target famous people who are pregnant or just had a child. Learn what causes celebrities are passionate.
“Watch the E! Channel, read Entertainment Weekly and Peoplemagazine,” “For example, I know by reading entertainment publications that Alicia Silverstone is a huge environmental activist. If I had a 100 percent organic product, I’d put her on my list.”
Also I recommend diversifying your list between A, B, C and D-list celebrities so that the further down the alphabet you go, the easier it is to reach the person—and possibly get product recognition.
It’s also important to determine whom not to contact. I recommends first finding out what products the celebrity endorses, just to make sure your item isn’t a conflict of interest
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