6. Follow up

It is good to wait at least 10 days before making a “gentle follow-up call” to the publicist. If you don’t receive your thank you note back or see a picture of the celeb wearing/using your product, call back in about a month. “After that, leave it alone,” she says. “There will be celebrities you don’t hear back from, but just look at this as part of your marketing strategy. But if you do hear a response or see a photo, make sure to use that as a testimonial on your website, in your press materials and even in your store. You can also use it to pitch the media on your product. It is nice validation.”